“Run Frodo, RUN!! … for real this time.”
This fundraising challenge has actually been around two years in the making in a way; following on from running to John O’Groats from Lands End in March, 2014. I remember being in a hotel in Wick on the penultimate day, when I got a message on social media from my friend Scott, showing me this thing you could do at the time on Google Maps where you plug in walking directions from the Shire to Mordor, and it would give you some smart-ass response along the lines of “use caution” as “one does not simply walk into Mordor“. Or something like that.